Audible
Audible wanted to make their brand and app integrated more into people aged 25+’s lives – specifically their leisure time. Most people, particularly millennials, spend any free minute they have on their mobile devices on social media. The aim of this project was to implement Audible as an alternative use of people’s free time rather than apps which involve mindless scrolling. The brief specifically stated that themes such as being ‘transported to another world’ were not be used.